Great Small Business Event Marketing

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For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to:

get prospects to visit your store for the first time

build upon existing relationships with customers and vendors

grow existing lines of revenue

rally and motivate workforce and volunteers

expand branding

grow online presence and position

have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Unsecured Small Business Loans Easy Financing Without Collateral!

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Statistics prove that the demand for unsecured small business loans have been rapidly increasing over the past few years. The idea of an unsecured loan creates new financial horizons for individuals that may not have collateral. This is also of special interest to new business owners that are interested in entering a new business venture. Potential business owners are always interested in a business loan to provide working capital for their new endeavor.

The paradox when applying for most unsecured small business loan programs is that a new business owner does not yet have any collateral. This can quickly shatter a business dream. The only other consideration such an individual can have is to use his or her personal assets to secure a loan. But new business ventures have a risk associated with them, once that many people are not willing to transfer to their hard earned assets.

Collateral is often the biggest obstacle to the prospective business owner. Not only does a new business not yet have any commercial collateral to provide; but it is asking a lot for an entrepreneur to put his hard earned personal assets at risk in order to start a new business venture. Yet, without collateral, getting a business financing can sometimes seem impossible.

Small entrepreneurs, who do not have collateral to offer, find unsecured small business loans as an alternative, which help them expand their business to new horizons. They are only required to make regular repayments to the creditor without any apprehension of their business assets being repossessed by the lender in case of defaults. At the same time, small businessmen who opt for unsecured small business loans should be prepared to pay a little higher interest as compared to other credit options. However, interest rates may vary depending upon the credit history of the businessmen.

No collateral unsecured small business loan products are now available through select lenders, although they can still be relatively difficult to find among traditional banks and lenders. The revolutionizing force is coming from a plethora of web based lenders that are offering innovative new financial solutions, including no collateral loans. A variety of unsecured loan products for business and personal needs can be found via web based financial companies.

Applying for unsecured small business loans is easy, all the business owner need to do is just go on line and submit their loan details. Then the lenders will refer back to you with the loan decision in a few days.

What More You Need to Know About Small Business Cash Advance

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Small Business Cash Advance is almost similar to a small amount of business loan your business house applies and receives the funding and can utilize the funds for various uses in the business and your business house needs to repay the advance. However, there are substantial differences.

The Small Business Cash Advance is by nature, unsecured. The approval for business cash advance is not subject to the investigation or scrutiny that is undertaken in the case of a small business loan. You do not need to prove your credentials or demonstrate your plan.

Additionally, Small Business Cash Advance does not require any kind of share in equity ownership in the business house and the business house is free to utilize the funds in any manner whatsoever, as is required. The lenders of Small Business Cash Advance determine the amount of Small Business Cash Advance based on the amount of cash flow from the monthly credit card charges.

The approval rates of Small Business Cash Advance almost ten times higher than that of a regular bank loan. This is mainly because of the multiple barriers and the long winding application cycles and processes banks thrust upon the loan applicant.

If you want to procure a Small Business Cash Advance from any of the institutional lenders, your business house will have to accept the credit cards as a standard mode of payment.

The applicant of the Small Business Cash Advance will have to process a minimum amount as credit card sales every month, and additionally, the business must have been operational for a period of at least a year. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage is that the funding is made steady and is always consistently available to the applicant business house so that at no point in time, lack of cash becomes a hindrance in the development of the business and puts the business house in difficulties.

Small Business cash advances can be repaid by credit card sales and the repayments are usually processed through the merchant account of the business house. All other kinds of payments received in the form of check, cash or any other means are not accepted for repayment. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage with the small business cash advances is that they are hassle free and the business houses can procure such loans or advances very easily and with minimal documentation. The only downside is that these advances are unsecured and unsecured business cash advance can tend to become a liability.

Professional Designed Website Can Quickly Popularize Your Small Business

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Are you a small business firm that is seeking an effective means to market yourself to your target audience? Look into a professional Web Design Service to get a website that impresses people about your business. Though there are lots of do-it-yourself ideas on the internet about web designing, nothing can give you the kind of result that a professional website designer can give.

Why Do You Need To Take Web Design Service For Your Small Business Website?

An experienced website designing company will have a team of website designing experts who will implement the latest site design features. This will make your site stand out from your competitors. The site will have all elements necessary by which it is easy-to-use and navigate. All the information that has to be placed in your site will be positioned in the right way and presented in an organized manner so that it is interesting to the people who read it. Having a well designed site will take your small business to greater heights because you can reach across to a global audience. Your products or services are not limited to your local area but it is now available to a global audience. People who are in need of the products or services that your company is offering can now avail it through the information posted in your site.

An impressive and professionally designed website is a great marketing tool. It will showcase your business products or services to a large audience but the cost of such marketing is very minimal. As a small business you have to compete with many medium and large scale businesses in your industry. Having a website will enable you to make a mark for yourself and setup your business as a provider of high quality products or services in your business sector. You can reach out to global customers in the same way as bigger organizations and gain more customers your way. Since your site showcases your brand’s products or services, you can hear from people all over the work inquiring about what your company is offering and how to buy it. Many small business owners are finding better markets by opening a website. If you post blogs, articles or have a Face book profile about your company, you can link all these different internet resources to your site and enjoy the benefits of getting quality site traffic that gives good conversion rates to your site.

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Top 7 Small Business Tax Tips

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Here are seven ways for owners of small businesses to save money on their taxes.

1. Incorporate Yourself: If you`re still a proprietor or partner of a business, it`s time to incorporate yourself. Not only will you limit your liability, but you may enjoy lower tax rates on small business income and other tax advantages as well.

2. Be Home Based: If possible, continue (or switch to) being a home based business. Not only will you keep your overhead down, but you will be able to write-off (or deduct) the business use of your home.

3. Income Split: Pay reasonable wages to your spouse and children. In this way, you can legally divert income taxed at your higher rate to your family members that are in a lower tax bracket.

4. Rearrange Your Affairs For Maximum Tax Savings: Can you make some changes to turn your hobby into a moneymaking business? Can you use that extra room in your house as a home office for your business? Can you arrange to use your car more for business purposes? Can you arrange for more of your entertainment expenses to be business related?

5. Document Your Expenses Well: Do you document your expenses well so that they would survive a tax audit? Have you kept a mileage log so that you can prove the percentage business use you claim for your vehicle? Have you kept receipts for all your entertainment expenses and listed the business purpose on the back of each receipt?

6. Be Punctual: File all returns and pay all taxes due (income, payroll, sales, et cetera) on time. This way, you avoid expensive late filing (and payment) penalties and interest.

7. Develop a Tax Planning Mindset: Some people only worry about their taxes during tax season. However, you will save a fortune in taxes, legally, if you make tax planning your year-round concern. Do you make business and personal purchases, investments, and other expenditures with tax savings in mind?

Tricks To Grow From Small Business To The Big One

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If you are thinking to grow any small business in todays era then you need to focus on new avenues that many have been avoiding so far. What many business sales consultants do is simply work on doing more of whats already being done. Making more ads and do all the phone calls. What one can effectively do and find success is all by changing their approach. Thinking big and exploring new avenues which the competitors have missed are the solution for all small business to grow bigger.

Many have tried all doors to expand capital needed to grow business. Even traditional bank lenders show their back in need of working capital. And if the time is anyway related to recession then it surely gives an excuse to them to move out.

The newest technique suggested by sales consultants was opting for a specialized form of asset based finance in which all the money is lent against companys purchase orders. This thing works like a transactional line of credit in which they are able to give 100% credit to foreign suppliers for producing goods. During challenging economic times, inventive solutions were approached by few sales consultants like this to help companies stay afloat and remain competitive. It is a time for any businessman to reinvent all strategies as according to the situations prevailing and stay financed to do all the market and sell. Many turnaround ideas for entrepreneurs to be used are:

One can create independent sales with distributorships or franchises. The more people you have it will get shared for the better. Sometimes one can find partners with more capabilities that you were finding difficult to handle.

Attach with a complementary business. For instance if you are making cars you can try your hands on companies that can make tyres for your car. The technique exposes you to a new customer base and all marketing and promotional expenses get shared too.

Expansion in the form of new location open new scales and avenues in steps of entrepreneur. This attracts whole new crowd and gives you a potential to sell more or grow up however the prospects can be vice versa too.

Getting online is a must for any business these days and is helpful in boosting up business. It gives an exposure to a small business on a wider circle with many prospective leads, new markets and collects new idea from all around the world.

Enhance your customer base as it is the most cost effective way to grow your business. Acquiring new customers always involve high costs so introducing new lines in your current product keeps complimenting each other.

An Exchange Server Alternative For Small Business

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For the business user, the main advantages to working in a company that has an exchange server are:

1. File sharing
2. Access to email from any configured computer
3. Contacts access
4. calendar syncrhonized and shared between all employees

Essentially it means the office worker can use any configured computer to access his or her files, emails and calendar. The company will often configure a laptop and provide remote access so the member of staff can also work from home or while travelling and still have complete access.

The problem with this kind of product when it comes to a small or mid sized company, is that it requires someone to manage it and there is a huge cost, in terms of both initial cost and ongoing expenses.

So if you manage a small business and you want your employees to have a high level of flexibility i.e. to be able to telework or while travelling, or even to hotdesk at the office, you will need an exchange substitute.

There are two alternatives which will offer you many of the features of Exchange without the expenditure.

The first is a hosted exchange server. The second is the Easy-Email synchronization solution plus file synchronization software.

A Hosted Exchange server is a great solution. You get almost all the advantages but you are spared the resource cost and management time. You simply pay according to the number of users. This allows for quick expansion so as the business grows you just increase a user.

Easy-Email is a fabulous alternative for small firms.
Its an email sync answer set out in the form of a series of guides that you, or an IT professional you hire, can follow. It will sync a users mail and contacts on their desktop, laptop, home computer, pda or netbook. In addition it will allow them to manage their email from any other computer via Gmail.

The Easy-Email solution is incredibly good value compared to any other alternative solutions It’s just $67 US for the Advanced Guide to Outlook and you can get all of your staff set up for this fee!
The disadvantage in comparison with exchange is that there is at present no shared calendar so you will need to use a google calendar or similar.

And in terms of shared files and folders its really simple. Set up Dropbox. Dropbox provides you with a system of shared folders that are all automatically sync’d via the internet but they are also stored on the computer so you dont have to be online to access the files. You can select which people have access to which folders and the first 2GB of storage space is free (and it’s very reasonable after that).

Small Business Owners Business Best Practices Ideas

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Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.

These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.

One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.

Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.

Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.

This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.

Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.

Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.

You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.

Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.

Content Writing Service – How To Start A Small Business Web Content Writing Service

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Do you have a knack for writing? Well, why not put your talents to good use and start earning money through your writing? If you have been excluded by the editors of the publications high forehead bigger than you always wanted to work and have resorted to bogging just away his thoughts, then why not put your own little web content writing service company ? As for having enough capital, so do not really need much except for his team – which, obviously, and a reliable Internet connection – this is an absolute necessity, and, of course, natural talent in writing.

Bearing in mind that what you are trying to establish here a small business content website writing service, you just about to start or small businesses who are still fighting their way into the possibility of settling in the market or to grow your business. You can start offering such services to potential customers, of course, try to avoid a budget can really afford and do not dwell on the benefits. If you ask by a huge professional immediately, so expect your potential customers to easily get off and decline their offer. Remember that, given the economic situation these days, companies are really doing their best to make ends meet while still being able to make a profit. Try to reason with them how to put your own website and you and helping manage the content of the website will boost sales of their companies to be able to reach more potential customers without having to spend so much on advertising, etc. Try to find a creative way for you to be able to present this idea.

Launch a web page small business content writing service is not really a novel idea. Since so many people are switching to an independent career, there are more ways for small businesses to get some consultation or public relations service for much less cost compared to how large advertisers and agencies Advertising usually charge. Would also be very beneficial if you are able to provide you with samples of their work. If you have already finished writing public relations, web content writing and editing, or have worked in advertising, then you will be able to provide its customers with an impressive body of work just so they will be able to get an idea of style. If you and your prospect are apparently different styles, trying to properly assess your client has a point. Do not be overly biased and imposed his personal style and taste of its customers, try to work with them and adjust to what they want, what your company needs, after all they are paying to do just that. However, when they are a bit hesitant to the suggestion that you are a customer, to voice their concerns and hope that the two of you will be able to find a solution.

Retirement Planning for Small Business 3 options

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Wondering if your business is too small for a group retirement plan?

One of the keys to attracting and retaining top employees is to offer a high-quality retirement plan. A group savings plan conveniently helps employees save money for the future while reducing and deferring taxes today. Plus, the investment you make in a group retirement plan is an investment you make in your organization, your employees and your reputation. Everyone’s a winner.

Three options stand-out depending on what you want to accomplish with your plan and how much flexibility you need. These are: 401(k) plans, SEP IRAs and SIMPLE IRAs.

The 401(k) Offers the Most Flexibility and High Contribution Limits The traditional 401(k) is probably the most widely known retirement product on the market. It’s the fully loaded, high performance SUV of retirement plans. It’s generally defined as one that enables a business owner and employees to make consistent, tax-deferred contributions during the length of their careers.

SEP IRAs are Pretty Easy to Start and 100% Funded by the Employer Simplified Employee Pensions, more commonly referred to as SEPs, are also a popular retirement plan choice as they offer a contribution limit that’s similar to a 401(k). It doesn’t have all the bells and whistles of a 401(k) plan, but it’s got a good engine under the hood. One of the most important things to understand about SEPs is that 100 percent of the contributions made are by the employer (no employee contributions allowed) and these dollars are immediately vested for the employee.

The SIMPLE IRA is a Solid, Affordable Third Option

The SIMPLE IRA’s name is a bit misleading (it actually stands for Savings Incentive Match Plan for Employees). While both employer and employee can contribute to the plan, the employer must match and matching is vested immediately.

If you do decide that you want to offer a retirement plan, you are definitely going to need some professional advice and guidance. Pension rules are complex, and the tax aspects of retirement plans can also be confusing.

As a financial planning and wealth management professional firm, Mintco Financial has been helping its clients effectively plan for comfortable retirements.

Michael Minter, as a managing partner of Mintco Financial, is a trusted investment management professional who carries more than 16 years of experience in this challenging career field.

Throughout his professional history, Michael Minter has gained strong insight into what skills and knowledge is necessary to perform investment management, wealth building services, small business development and retirement plans.

Michael MInter is also author of the book I-Plan, a guide for your financial security.

Call Michael Minter at 813-964-7100 at Mintco Financial.

Retirement Planning for Small Business